After watching a popular TV show last night where a big brand panel interviewed candidates, it was striking how many people still try to ‘wing’ interviews without properly preparing. If you’re serious about landing a role, winging it is never the best strategy. Ahead of any interview, it’s crucial to think carefully about your approach and preparation.
First Things First: You’ve Got What It Takes
If you’ve been called for an interview, that’s already a great sign. It means you likely have the skills or at least the transferable skills they’re looking for. But what are they really wanting to see in you? Beyond your qualifications, the panel in the show summarised the qualities they valued most in candidates: passion, enthusiasm, commitment, fun, and team spirit. These traits are often what set candidates apart in an interview.
How Do You Convey This?
To ensure you’re showing up as the best version of yourself, preparation is key. Start by researching the company. If they have a website, thoroughly read through it. If they’re in retail or hospitality for example, make sure you visit one of their stores or sites to get a feel for their customer experience. Understand the company’s tone of voice, values, and vision. Delve into their blog posts and social media channels to gain insight into their culture.
Predict the Questions
Once you’ve got a good sense of the company, prepare for questions you might be asked. This often includes competency-based questions like, “Can you give an example of when you worked well as part of a team?” Prepare solid, real-world examples that showcase your skills, experience, and personality. Don’t stop there—practice saying your answers out loud. It’s one thing to think through responses in your head, but another to articulate them confidently during an interview. Try rehearsing in front of a mirror or ask a friend or family member to help you by conducting a mock interview.
Don’t Forget to Show You’re Super Keen
If this role is something you’re genuinely excited about, it’s important to demonstrate your enthusiasm. Interviews are not just about selling your skills—they’re about showing why you’re a great fit for the company culture. Ask yourself, ‘why do I want to work for this company?’ Use your research to speak the company’s language, and don’t be afraid to let your excitement shine through.
If you really want this opportunity, give yourself the best possible chance. Practice makes perfect. By understanding the company, preparing for questions, and rehearsing your responses, you’ll be able to confidently highlight all the qualities that make you the ideal candidate. And remember, while your qualifications got you the interview, it’s your passion, enthusiasm, and preparation that will get you the job.